Inspirations : -
Immersive Advertising -
Brands are using immersive technologies to create engaging and interactive advertising experiences. Coca-Cola's AR-powered vending machines and L'Oreal's AR-powered makeup mirrors.
Immersive Retail -
Retail stores use immersive technologies like virtual and augmented reality to create unique and interactive shopping experiences.
Virtual Events -
To create immersive event experiences, allowing customers to participate in events from the comfort of their own homes. Examples include Nike's virtual running club
Brand Activations -
Brands are using immersive design to create memorable and shareable brand activations at events and pop-up shops.
IKEA
IKEA's app lets customers see how furniture will look in their homes
Nike
Engaging retail experiences, like their "Nike by Melrose" store in Los Angeles.
They also use VR to enhance athlete training.
Google
Google Cardboard VR headset and Google Daydream VR platform. Their Google Lens app also utilizes AR technology to provide users with relevant information about real-world objects.
Mercedes-Benz
In-car experience for drivers, allowing hands-free and intuitive interaction with the vehicle and access to information.
Research and Planning
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Define the goals and objectives of the immersive experience
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Research user needs and preferences
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Storyboard or user flow to guide the design process
Graphic Design
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Create a style guide for the project, including colors, typography, and other visual element
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Design interface elements, such as buttons, icons, and other interactive elements
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Develop wireframes or mockups of key screens or pages
Graphic Design
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Create a style guide for the project, including colors, typography, and other visual element
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Design interface elements, such as buttons, icons, and other interactive elements
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Develop wireframes or mockups of key screens or pages
3D Modeling and
Asset Creation
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Create 3D models of key objects, environments, or characters
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Create textures, lighting, and other visual effects to enhance the immersive experience
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Develop sound effects or other audio elements to enhance immersion
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3D Modeling and Asset Creation
Programming and Blueprinting
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Develop code or scripts to enable interactive elements and user input
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Develop blueprints or other visual representations of the logic behind the experience
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Test and iterate von the code and blueprints to ensure functionality and usability
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Programming and Blueprinting
User Testing and
Feedback
Conduct user testing to gather feedback and identify areas for improvement
Iterate on the design based on user feedback
Ensure accessibility and inclusivity considerations are accounted for in the design
3d assets and Blueprints
Model optimization
a
b
a ) remove extra mesh that is not required / combine meshes .
b ) delete meshes / models place inside the model or that whont be visible in the virtual space
Reduced from 766,604 triangles to 314,156 triangles
Applied a common material to the combined meshes and removed the repeating ones
Level Blueprints
Character Blueprint
Widget Blueprints Ui
User Interface
Style guide
Icons
Interface
