A Degree Project
‘Lego Lands’, a visionary project that aims to transform the way Lego enthusiasts engage with their favorite sets. Through the integration of augmented reality, virtual reality, and immersive technologies, Lego Lands offers an unparalleled experience where each Lego set becomes a gateway to a captivating virtual world, allowing users to build, play, and explore like never before. Users unlock endless adventures and create unforgettable moments for Lego fans
Immersive Brand Design
Concept Metaverse Project
Welcome To LEGO LANDS
Interactive options ( product )
Interactive options ( website )
Lego Worlds
Lego Products
( Each world )
Choose your Character
Lego Lands - Home page
The homepage of the Lego Lands website presents a unique and relatable experience by setting it in a teenager's room. As users enter the homepage, they are greeted by their Lego character emerging from beneath a bed. The room is filled with various Lego sets, showcasing the diverse range of products available. This choice of a teenager's room creates a sense of nostalgia and resonates with Lego enthusiasts of all ages, inviting them to explore the room and discover the endless possibilities that await them in the Lego Lands virtual world
From the home page or the slide-in menu, users can easily enter a Lego world and embark on exciting adventures. With just a click, they can explore different Lego sets and immerse themselves in their favorite themes. The user has the freedom to choose their destination and begin their Lego journey.
Entering a world
Star Wars ,City Minecraft , Technic , Batman , DC , Marvel , Avatar , Ninja , Disney , Super Mario , Friends
Star Wars
The Lego Star Wars set/world in the project was meticulously built in the software, taking careful consideration of user navigation and interaction. The environment closely resembles the interior of a Star Wars ship's hangar, capturing the immersive atmosphere of the iconic franchise. The placement of Lego products within the world was strategically designed to enhance user engagement, allowing them to explore and interact with the products seamlessly as they navigate through the virtual space.
Lego Lands - Lego Set Environment
City
A bustling and dynamic world filled with endless adventures. Join the Lego Police in maintaining law and order, unleash your bravery with the Lego Fire department to tackle emergencies, and visit the Lego Jail to capture the most notorious criminals. Explore the intricately designed Lego City sets, immerse yourself in the vibrant cityscape, and let your imagination run wild in this captivating Lego world.
Lego Product -Interaction
Lego Product -Interaction Version 2
Here is another version showcasing the interaction of the product with a more immersive feel and sound and particle effect
Switch to product
using buttons
Landing Mode
Flight Mode
Product Functionality ( actual product inspired )
Fire Boosters
Open Lego Product
( shows the lego pieces used for the product )
Strategies
Augmented reality,
Virtual reality ,
Package repurpose
Interactivity options
( Strategy 1 )
Interactivity options
( Strategy 2 )
Strategy 1
Developing an AR card that can be collected as part of a series of cards. When held over by the Adobe Aero camera, a Lego product (Star Wars ship) AR model will appear, enabling users to interact with the product.
Cards
Random cards will be placed inside the package of the Lego product
Strategy 2
A captivating VR YouTube video tour that takes users on a virtual journey through the enchanting LEGO worlds. Explore every intricate detail, immerse yourself in stunning visuals, and experience the magic of LEGO LANDS from the comfort of your own home.
Lego Lands - Star Wars Virtual tour ( click and drag to experience )
Making Of VR Box
The making of the VR box involves repurposing a Lego package to create a unique virtual reality experience. Users can follow simple guided instructions provided with the kit to transform the package into a VR box. This innovative approach allows users to explore Lego Lands and its immersive worlds in a 360-degree virtual environment, further enhancing their engagement with the Lego brand.
Thank You for visiting the project
( there is always more room for growth in this project_brick by brick )